Saks OFF 5TH
“Saks OFF 5TH is the premier destination for luxury off-price fashion. In our approximately 100 stores in the U.S. and Canada, and online, at SaksOFF5TH.com, we offer a compelling assortment of high-end designers and everyday favorites at the best prices.”
AI Exploration
My colleagues and I had the opportunity to introduce AI into our day-to-day creative workflow to expand how we ideate and execute. AI allowed us to explore bolder visual directions, reinterpret trends, and rapidly prototype concepts that pushed beyond conventional thinking. Used thoughtfully, it became a creative partner—accelerating experimentation while complimenting design intuition.
AI Program: Adobe Firefly
Designer Sale
Email, Top Banner, Paid Media, Homepage Mobile
Designer Event: Extra 25% Off Select Styles
AI was applied to paid media to elevate the visual storytelling—enhancing layouts, refining brand moments, and increasing engagement across performance-driven placements.
AI-Driven Design & Motion Graphics
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Black Friday Sale
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Mystery Promo
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The Rush
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Jewelry Sale
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Cold Weather Drop.
Wireframe
Led the development of a modular wireframe and template library, enabling consistent, efficient design production across the creative team.
Program: Figma
Franchise Creative Evolution
Redesigned the franchise email experience to align brand standards with performance-driven insights.
After
Before
The Haul
Clearance
Markdowns
The OFF & Proud ARG
Created the Associate Resource Group (ARG) logo to visually represent employee-led efforts that promote diversity, equity, and inclusion across the organization.