Tatcha
“Tatcha is a modern luxury Japanese beauty brand rooted in timeless rituals, high-performance ingredients, and the belief that caring for your skin is an act of caring for yourself. Informed by centuries-old Japanese wisdom and powered by NeuroSkin Science, scientists at the Tatcha Institute in Tokyo create sensorial skincare that nurtures the skin-mind connection while delivering transformative results.”
Evergreen Retail
Role: Graphic Design
A curated evergreen retail experience bringing Tatcha’s elevated visual language to Sephora US, Sephora UK, and Ulta. Led art direction and design across digital retail touchpoints, creating a cohesive visual system that balances luxury storytelling, product education, and commercial impact.
The work focused on translating Tatcha’s distinctive brand world across multiple retailer ecosystems while maintaining a consistent, premium experience from concept through final execution.
Kissu Lip Mask Japanese Maple Red
“As autumn deepens, Japanese maple, called momiji, transforms the landscape into a breathtaking scene of rich red leaves. This captivating hue inspired this year’s limited-edition shade of The Kissu Lip Mask.”
Kissu Launch
Role: Graphic Design
Shaped the visual direction for Tatcha’s Kissu Summer 2026 launch, creating a cohesive campaign language across website and e-commerce touchpoints.
Leveraged AI-assisted creative to develop and refine background imagery, enhancing the campaign’s visual world while maintaining Tatcha’s elevated, playful aesthetic. From hero moments to product storytelling, each asset was thoughtfully curated to create a seamless and engaging digital experience.
Brightening Mailer Box Design
Designed the Brightening Mailer Box as a premium unboxing experience, translating Tatcha’s refined visual identity into a thoughtful physical touchpoint.
Curated the color palette, typography, graphic details, and product storytelling, while leveraging AI-assisted 3D visualization to bring the packaging concept to life and showcase the final design in a dimensional, elevated setting.
