Ordinary Exploration
A conceptual exploration for The Ordinary, grounded in the belief that skincare should be effective, honest, and accessible. This project reimagines how transparency and integrity can be expressed through a modern, AI-driven campaign.
Lesse Exploration
This conceptual AI campaign for LESSE explores the idea of distillation—of ingredients, of process, of truth. Built on a foundation of rigorous testing and clinical advancement, the work visualizes skincare as a system of precision, where every element is intentional and every formulation is engineered for performance.
Saks OFF 5TH
I’ve led the design, and execution of monthly skincare campaigns for SAKS OFF 5TH, focusing on driving awareness, engagement, and conversions for seasonal and trending beauty products. Each campaign blends creative storytelling with actionable visuals tailored for both email marketing, social media, and onsite promotions.